If you’ve been struggling to increase your online sales, you need to know the e-commerce marketing strategies proven to increase your sales. All these strategies are accessible and affordable for any e-commerce store to implement, so you have nothing stopping your stores from flourishing. You can hire a Web development company in Singapore for the best results.
Listing Top Ecommerce Marketing Strategies To Increase Your Sales
The strategies are as follows:
1. Growing your Email List:
If a store has many customers coming into the site each day, it can help boost their sales when they promote the fact that they have thousands of online shoppers flocking in each day. Promoting to existing customers on social media can also increase sales, as the existing shoppers see others having a great experience and want to try it.
There are multiple ways you can grow your email list, including buying it, having a pop-up on the site to opt-in, and purchasing an effective landing page. The reason for buying your email list is because it’s easy and inexpensive; there is no doubt about it. However, it’s important to note that there are adverse effects to the strategy because many people do not want to receive emails from a store they had never heard of. An unpopular store could end up with many emails from people who never purchased anything and eventually unsubscribe.
2. Advertising
When a website has many followers, it can help promote the fact that their store is booming because their followers are actively buying things. Promoting stories on social media can also get more sales from its existing customers.
3. Restocking
If the store knows when it will be restocking an item and have a date set in advance, it can then send out an email reminder or post on social media to customers who have been waiting for the item for days or weeks. The store should also allow enough time to restock the article so they can satisfy the number of customers that were waiting.
Nowadays, most stores have a stock control system that tracks inventory levels at all times. With this technology, they can know how many products are coming in each hour or per week to plan their restocking schedule necessary when advertising to your existing customers who have been waiting for a particular product to restock. For example, if the customer has been waiting for three weeks and the day comes in two weeks that you are restocking the item, it will be fresh in their mind.
If you are going to be notified when an item is ready to restock, then it’s advised that you email them or send them a notification on social media that afternoon or the day before. You can send the email or social media post straight away, and then the next day or when the item is restocked, you can send a second email reminding them. This way, your customers will be grateful that they can finally get their hands on the product after weeks, months, even years of waiting.
4. Using Mobile-friendly Websites
Mobile traffic now accounts for over 50% of all web traffic. So if you don’t have an eCommerce site that works on mobile devices, it won’t be easy to get new customers. Many stores use this strategy worldwide, as it works for any brand, no matter how small or large. It may not be economical for every store to practice it, as it is a bit expensive, time-consuming and tedious; however, with enough marketing effort put into the strategy, it can be extremely effective. But choosing the right SEO website designer Singapore becomes imperative.
5. Adding Social Media Sharing Buttons
Social media marketing is one of the most trending methods to elevate your business. Adding Facebook and Twitter share buttons to your website allows visitors to share your content within them. Apart from this, facebook and Instagram are your aesthetic guards of your company. Presence of a strong social media team can help you increase enormous sales.
6. Offer Free Shipping
Free shipping is a great incentive for shoppers. They love getting something without paying anything extra. Free shipping can also encourage people to buy more items. In addition, it gives you another opportunity to advertise to potential customers. This is a highly opted method to increase leads and that which equally converts successfully.
7. Promotions and Discounts
Discounts attract customers. People like saving money, especially when they’re shopping online. However, you must be careful about offering too many discounts. Customers might feel overwhelmed by the amount of choices available. Being active in strategizing and maintaining discounts can help you generate more revenue.
Wrapping Up
A lot has changed in the world of eCommerce lately. As a result, it can be a pretty tough market to navigate. What strategies should you use when you’re looking for success in this high-demand industry? If you want to make money online, you need to learn how to drive targeted traffic to your website. You can do this through SEO (search engine optimisation) or PPC (pay per click). Above all, choosing the best SEO Web Design Singapore like us, at dynamic web development, can help you get the best deals. Visit our website now.