Everyone with an online business presence is looking for SEO ranking. Be it a newbie or a settled online business; everyone wants to improve their reach to their potential customers. Constant updates in Google’s algorithm can make you confused and lost. So many tips out there, but which are the best? Here we will break down everything about SEO that will help you rank your website.
What is SEO, and why do you need it?
We all probably know what SEO is. But let’s revise the definition to refresh our concepts. SEO (Search Engine Optimization) is optimizing your website to rank higher in search results. There are more than 3.5 billion Google searches made each day. Yes, that is a lot. It can make you think about your website’s chances to show on the first page. Hardly anyone clicks on the 2nd page of Google’s searched results. We all want to be on the first page. Here comes SEO to the rescue. It would help if you had SEO because it will:
- Improve your ranking in search engine
- More website traffics
- Convert leads into customers
- A high ranked website will make it more reliable to users
- Grow better as a business
SEO experts are now in demand everywhere. Different web development companies in Singapore hire SEO experts to rank their websites. Even online business owners want SEO expert advice.
How to Improve your SEO Ranking:
If you want to rank higher, you need to play according to Google’s rules. Implementing SEO elements and strategies can yield promising results for your website. Let’s go through some expert tips for SEO Ranking.
- Understand Google’s Algorithm:
If you work in favor of Google’s Algorithm, chances are your website will be pushed to rank better. There are no clear-cut rules of how Google’s algorithm works. It is Google’s business secret. But through different experiments and experts, we have some clues about it. Google will not rank websites with poor content and backlinks, thin sites, less user-friendly websites. In short, present your website in the best possible manner. Google Algorithm uses Google Panda, Google Penguin, and Hummingbird to analyze a website’s quality and performance.
- Do keyword research:
Keywords are the phrases that users type on search engines. You can use different keywords research tools. These keywords should be niche-specific. Also, learn about different keyword types and how to use them. Think about how your potential customers will search your website. Observe keywords your competitors are using.
- Optimize Website Content based on Keywords:
Your website should be enriched with your keywords. Produce content from which a viewer will learn about your niche and business. Write sales copy for attracting potential buyers. Your content should be up to date and should stand out. Do not write repetitive content. Give information that others have not given yet.
- Scannable & Readable content:
Nobody reads the entire page on the internet. People will read the heading first. If it is hooking, they will scroll down to see more. Your content should have multiple headings and sub-headings so readers can get the message during their scrolling.
- Improve Loading Speed of Website Page:
With the internet, everything is fast. People don’t like to wait. If your website loading speed is slow, there are high chances that a user will leave your website. According to research, users will switch to something else if loading takes more than 3 seconds. Google also observes the website’s loading speed. If it is slow, it will damage your ranking. It will kill your traffic. Optimize your server response time.
- SEO Website Design:
Your website design should be user-friendly and interactive. It includes placement and size of texts, videos, color combinations, content readability, and website architecture. Creatively crafted website design can generate longer site time, more engagement, and interaction. In Singapore, you can find outstanding SEO website designers who can give you a competitive edge.
- Include Multimedia:
Just adding text to the website will make it bland. Include high-quality pictures, keyword-dense blogs, videos, audio, infographics, and slideshows. It will make your website appealing and engaging. People always see the image first and then read the text.
- Expand your website to social media platforms:
When your website becomes widespread, it is most likely that your web visitors will search you on Social media Platforms. Make your pages on all platforms like Facebook, Instagram, and Twitter. Apply the same optimization techniques on these platforms.
- Make your Website Mobile-Friendly:
People search more from their mobiles rather than from desktops or laptops. Design content that can fit the mobile screen and look appealing. Search for mobile keywords and use them to optimize. Make sure the buttons are easy to tap. Try out Google’s mobile-friendly test to analyze your website.
- High-Quality Backlinks:
Backlinks can massively increase your credibility. It signals Google’s algorithm that the website is notable and worthy enough to be shared on other websites or platforms. Share your backlinks on your social media platforms. You can also collaborate with a blogger or an influencer to write about your website. Their followers will get to your website through backlinks, this bringing more website traffic, and SEO ranking.
SEO is crucial to any online business. Every niche is saturated, and you need to give reasons to Google to rank you higher. It is not pocket-friendly to continually invest in advertisements. You will get organic reach through SEO. Using SEO techniques can help you beat the competition. SEO is not a one-time process. Every day, new competitors are emerging; you need to constantly optimize your website and SEO methods to keep your website running.